Before I introduce you how to create powerful social media posts that attracts your ideal prospect so you can unlock endless of leads, sales and enroll more team members...
...let’s cover something your competition is completely ignoring.
Let me illustrate how you can make social posts so your social content gets…
Take a close look at this page for example but…
Ignore the actual content " how to create powerful social media posts " for a minute and pay close attention to how it “feels” to your eyes as you read or possibly quickly skim through it.
Do you see, how easy it’s to read?
It’s punchy, short sentences, to the point. And best of all…
It Contains Short Paragraphs!
The reason for short paragraphs, is to subconsciously tell the reader (your prospect) while ‘scanning’ the post… “Hey! This is easy to read!”
While your brain, in turn, decides to want to check it out.
The best part about this post is telling two stories at once.
How come?
Simple…
The “Subhead Lines” Tell Their Own Story!
Check it out for yourself…
Quickly scroll up to the top and read the sub-headlines.
It gives the reader (your prospect) a pretty good idea what the post is about and if it’s for them... without actually reading the content.
The reason you want to know this is because…
Everyone Scans The Post Before Their Brain Says “YES” To Reading It!
It’s perfectly normal.
Which makes it easy on the ‘EYE” to scan, to read the headlines and sub headlines…
You see…
THESE Sub-Headlines Are Subconsciously “Selling” The Brain On The Idea The Post Is For Them And They Should Read It!
How cool is that?
Can you see how easy it is to read?
And if you’re scanning the post, you still get the scope of what the post is all about.
The best part is…
The post is not even about your product or business but…
Rather…
This Post Is ALL About YOU!
In fact, it’s even deeper than just about you…
When you create powerful social media posts, it's all about the influence the post is creating upon your prospect (the reader)…
It speaks to the prospect's "soul", struggles, pains, dreams and desires.
In other words…
Your prospect feels like you've known them forever yet you don’t EVEN know them...
You'll have people dropping comments like... "I feel like we know each other for ages!"
"Can you tell me more?"
"More Info Please"
Check out the example of one my social media posts below...
How cool is that?
You can grab my FREE 10-Day Video Series Online Recruiting Bootcamp, where you’ll gain the knowledge to create an automated social posting prospecting system to attract highly-interested prospects ready to become your customer or join your opportunity...
Now that we've got them to read your post... Let me show you
5 Ways To Influence Your Followers So You Make More Sales Plus Boosting Your Enrollments
Every time you create powerful social media posts...
First keep in mind everything you do is for and about THE READER...
Therefore, you'll want to get their attention.
So you'll want to read carefully what I'm about to say...
As much as we want the reader to be impressed about us, our products, services or even our story...
The truth is... They don't care about ANY of that (I will explain in a moment!)
In fact, there's only one thing the reader cares about and it's not you but rather...
What's In It for Them... They are selfish!
And that's totally cool... Well now that you know that of course! LOL
So, when you're creating your social posts, everything you write has to "relate" to how it can SOLVE their problem and the best way to do it is...
Getting Their Attention!
One surefire strategy to grab attention is to…
State something that's contradictory to what people in your market commonly believe
One of my mentors is in the intermittent fasting market.
That means ketogenic living, which is a certain diet you follow for weight loss and health.
His opening statement was…
“It turns out breakfast is NOT the most important meal of the day.”
That definitely grabs attention.
Here's a couple more examples in the network marketing space which you'll relate (while challenging a common believe)...
“I finally stopped listening to my upline.”
This is a little bit more in your face…
“How to recruit without prospecting.”
That statement grabs attention (and might even build some rapport).
Hopefully, these examples give you some ideas.
Now, one further comment about using contradictory statements…
You don't want to challenge deeply-held beliefs. You don't want to “go for the jugular” too hard.
For instance, don't go after politics or religion.
But you can challenge a certain aspect of doing business in a particular niche without upsetting people too much.
That's fair game.
Highly more important to "THEM" is their RESULTS.
Don't believe me? Let me prove that to you right now!
If this article I wrote was all about me, how awesome I am, and how much I've accomplished you would NO longer be here.
You would've said it out loud or (subconsciously to yourself) this guy is all into himself, and see ya later, right? LOL
And if I made it all about YOU and how you need to be better at creating social media posts, you may read a small portion of it... but you'd ultimately leave.
I would be creating resistance and pushing you away...
Interestingly, you already know that, don't you?
However, the fact you're still here is only because of one reason and one reason only...
We're talking about the RESULTS YOU WANT.
In this case, we're talking about how to create influence with your posts on social media...
Which leads to attracting quality prospects for your business, making more sales, more enrollments and ultimately...
YOU MAKING MORE MONEY!
And there's a good chance that's the reason why you're still here, correct?
These 3 magic words are very powerful "so you can"...
Rather than talking about your product, service or opportunity features and benefits which most self proclaimed gurus may tell you...
Don't listen to them!
If your goal is to attract quality prospects, make more sales and enroll more team members so you can rank advance while earning bigger commission checks...
You'll need to explain how the benefit of what you're offering directly impacts the results your readers are looking to get.
You'll never want to sell features, or benefits of an offer (although important) but what you really want to focus is on the TRANSFORMATION...
In other words...
How your prospect envisions themselves once they have achieved the results.
And what life looks life afterwards...
Oh the more detailed you can be the more engagement you'll get.
Read that again...
And the 3 magic words "so you can" is the perfect language pattern to use.
Most people don't understand or know, how, when and where to address the skeptics...
In fact, this technique is extremely powerful when done correctly... but when avoided, it surely decreases engagement ...
And obliterates trust instead of creating empathy with your reader...
You end up building resistance, and pushing the reader away.
Besides, you both know it's there, yet, pretending it's invisible makes you look like a fool.
These 4 magic words are very effective with the skeptics... "You may be wondering"... Or "You may be thinking"...
Then build empathy using the classic "Feel, Felt, Found" methodology.
And it goes like this...
I know exactly how you feel...
In fact, I felt the same way when I first got started with my business.
And up until recently, it has been a real brutal learning curve.
The truth is... It was worse than most people can possibly imagine.
But a couple of years ago, I stumbled upon a simple system that gets all the sift and sorting nearly on auto pilot and I haven't prospected a single person since... They all come to me!
I've been able to attract quality prospects, who are serious about getting started in my business and joining my team.
The best part is... This system took me less than one hour to set up and it runs completely on auto-pilot.
Anyone can do it regardless of their experience or previous results.
You can learn more by grabbing my 10-Day Recruiting Videos Series Bootcamp here...
You must always include a call to action when you create powerful social media posts with some sort of urgency.
For instance...
“Check it out or comment for more info and I'll be in touch.”
You're offering your prospect an opportunity to engage in a conversation.
That's a little bit different from what most network marketers are doing.
Now, a call to action can simply be…
“Click here to read more.”
Most simply, a call to action is you instructing your audience what to do next…
- “Click to see more”
- “Comment below for more information”
Option #2 is something I recommend for most network marketers.
If you're doing a post, ask people to comment below or send you a private message—that's a call to action.
Why would you do that?
Well, because you're getting them to reach out to you as opposed to you prospecting and reaching out to them.
The point of passive marketing or passive prospecting is for people to reach out to you
Now you just need to add urgency.
How can you give them a reason to act now?
Well, let's say it's a weight loss product of some kind; you can say…
- Only ten available!
- Offering these free for a limited time!
- Offering a discount for a limited time!
You create urgency so that they reach out and take action now.
Surely, not every post needs urgency, but it is very useful and underutilized.
These five persuasive elements will help you to be more effective when creating your messaging and recruiting with social media posts...
Did you notice I did NOT say…
- Talk about your product,
- Let people know what the product is, or
- Talk about your company!
Equally important…
Don't spam your links!
When I've mentioned, “click to read more,” as the call to action in some of the examples above...
The post in question is taking your prospect to a piece of content that's informational in nature (much like the post you're reading now).
The content is not trying to hard-sell them on an opportunity... But rather offering them more value.
However, in the network marketing space, if you're just trying to generate more prospects for your business, then I recommend your call to action is to have people comment or private message you for more information.
It's the quickest and most efficient way of doing so.
Do that and…
You're going to immediately generate more prospects and leads
Ignore the training your company gave you if they're telling you to spam your links and the product all over the place.
And if you just take action on what I shared with you here, I guarantee you'll be getting much better results than whatever your company is teaching you.
So, if you're anything like me and you want to dive deeper on how to create an automated recruiting system to unlock endless of leads, sales and enroll more team members fast than...
Sign up for my 10-Day Online Recruiting Bootcamp here and...
You’ll discover about the specific tools and techniques you can use to passively connect with prospects on social media, so you'll never have to chase anyone, pester friends or family, or face rejection ever again.
These methods allow you to build your business automatically—where people will reach out to you (instead of you having to reach out to them).
The bottom line is that, in today’s age, you don’t ever need to cold prospect to build a successful business!
You can take advantage of these methods starting today—no matter how much (or little) online recruiting experience you currently have.
So if you’re ready to get started…
Simply click here and you'll get access to my 10-Day Online Recruiting Bootcamp Video Series...
See you on the inside,
Pedro Neves
P.S If you enjoyed today's article on how to create powerful social media posts that gets leads, sales and more enrollments for your business, please drop us a comment letting us know what was your biggest take away!
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